Senior Analyst - Web Analytics

Sr. Analyst, Web Analytics

Job description - Sr. Analyst, Web Analytics :

- As a Senior Web Analyst on the conversion team, you will lead web analytics reporting and analysis efforts for the brand, while also conducting deep dive analysis into web analytics data as well as data in our Customer Data Warehouse (CDW).

- The expectation is to go beyond traditional web analytics reporting and provide actionable insights and to facilitate change and improve the business.

- In this role, you will collaborate with UX analysts to develop website tracking to monitor new product features and website tests, uncover areas for improving the business through optimization, and work with business leaders to answer pressing questions about customer behaviour.

Would we be a good fit for you A few tenets that we hold dear :

- Look for the right answers. We don- t always know them right away, and they change over time. Be diligent about driving toward good decisions, using innovation, data and any available resources.

- Take ownership. All the projects initiated by the UX group along with the web analytics tools managed, will make you the point person from the team. Take ownership for during success and strive to learn from past mistakes.

- Be respectful and open-minded. We have a lot of smart people here, with a variety of backgrounds and opinions. Those opinions won- t always be your own. Be willing to listenlearn, and collaborate.

Responsibilities include :

Produce weekly site performance reports : KPI dashboards, online merchandise and product reviews, as well as other reports. Such reports should include business context and insights into the data to be delivered to the business leads.

- Develop site tracking plans to support business intelligence projects. Work with IT and site managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality

- Proactively develop reports and analysis of site performance including segmentation analysis. Include observations and business context to deliver actionable insights to business leads

- Effectively respond to ad-hoc report and analysis requests from multiple teams within the organization

- Work with cross functional teams on identifying testing and personalization efforts. Build consensus and buy in from key stakeholders

- Work with UX analysts to develop A/B and MVT tests and ensure that data needed to validate a hypothesis is collected

- Conduct deep dive analysis across multiple Marketing programs such as email, paid search, natural search, banner ads, affiliates, leveraging data from multiple sources: such as 3rd party vendor reporting tools, Clicktale, Google Analytics, Optimizely

- Create custom queries using SQL and analytics tools to pull data from our Customer Data Warehouse (CDW) to develop advanced analytics reporting and answer deeper business questions

- Attend vendor and industry conferences to maintain current knowledge of tracking tools.

- Manage vendor relationships to escalate issues as necessary.

Desired Skills and Experience :

You could be a fit if you have :

- A Bachelor's degree in Engineering or a Master's degree in marketing / sciences / business management.

- 2 - 3 years of experience working in web analytics or related area.

- 2 - 3 years of experience using web analytics tools such as Coremetrics, Omniture, Web Trends, Google Analytics, or similar. (Google Analytics preferred.)

- Proficient with SQL to write queries against enterprise databases and established analytics views of data from base tables.

- Strong Excel skills.

- Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload.

- Knowledge of website technology (HTML, CSS, JavaScript)

- Understands how to track both offline and online marketing and how multi-channel attribution.

- Experience running tests A/B or multivariate testing tool strongly desired.

- Able to work independently on standard reporting and analysis as well as common ad-hoc requests.

- Ability to solve tough business problems with data given a strong understanding of how that data is collected and the factors that influence the accuracy of that data.

- Experience guiding the work of junior resources strongly desired.

- Excellent communication & presentation skills along with interpersonal and influencing skills (at all levels internally, externally and cross-functionally)

- Exposure to project management skills, business process redesign principles, tools and techniques a plus

Apply ASAP.