Senior Analyst - Digital Advisory - Global Communications Firm

We are looking for a Sr Analyst Digital Advisory for a global communications firm.

Job Profile:

- We are looking for an ambitious, proactive, and motivated individual with solid exploratory research, digital analytics experience, able to lead day-to-day management of accounts.

- The Senior Account Manager candidate should be capable of driving analytics design, ideate innovative approaches to derive meaning from unstructured / structured digital data, omnichannel campaign measurements, Web traffic data and translate those into actionable insights.

- This role will prosper in the intersection of analytics, business and people acumen.

- Experience in scoping commercials of research/analytics projects, overall financial management - project planning, workload management, budgeting, and managing service levels will be a plus.

- The candidate will be responsible for overseeing quality and operational performance of accounts, ensuring work quality and deadline adherence for junior members of teams, and providing close coaching and development.

- We are looking for someone who has the experience and gravitas to present confidently and expertly to clients, serving as the day-to-day contact where appropriate and providing counsel from an informed point of view.

- Own the digital advisory vision and mission - execute ideas to improvise Digital Advisory offering capabilities.

- Listen to clients and translate their high level business problems into analytics objectives

- Deliver strategic insights that can drive practical actions to bring desired business outcome.

- Work closely and report to Head- Digital Advisory to take the offering forward.

- Front-end client relationships building trusted and deep partnerships thereby putting digital advisory at the center of client's communication needs.

- Bring in knowledge about a digital buyer journeys across sectors to identify gaps, conversion bottlenecks and provide analytic approaches to solve.

- Apply appropriate data science techniques to derive meaning from digital big data, esp. using ML and NLP

- Advise internal & external stakeholders to deliver outcome focused deliverables

- Lead a diverse team of digital specialists in an extremely fast paced work environment with strict SLAs and less turnaround time.

- Create easy-to-consume leadership communications (e.g., slides, reporting tools and dashboards), evaluate and recommend appropriate ManTech

Requirements:

- Bachelors or Masters in a quantitative/business field (such as Engineering, Statistics, Math, Economics, or Computer Science with Modelling/Data Science, Business Analytics, Marketing, Operational Research)

- 7 to 10 Years of relevant work experience

- Experience in at least two of the following technique is required:

1. Qualitative & quantitative analytics, desktop/blue-sky research

2. Customer Data Platforms, Marketing Automation

3. Web mining; Web analytics

4. Predictive (unsupervised / supervised): Using regression in marketing mix models, Clustering using text classification models.

5. Programming in high-level languages - Python & R

- One who is digitally savvy and has fair understanding of various digital data sources, its complexities and cultures authentic points-of-view around analytical approaches to harness the same for modern marketing

- Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment

- Sound understanding of omnichannel digital buyer journey and touchpoints

- Familiarity with ETL/ELT and big data tech (SQL/NoSQL/PostgreSQL etc. and Hadoop, Spark), data lakes will be an added advantage

- Business acumen

- Strong verbal and written communication is a key success factor

- Structured thinking and persuasion are key enablers to deliver actionable insights

- Tenacity to challenge status quo and solve problems

- Ability to differentiate between an outcome v/s output

- Experience in agency side of business will be an advantage

- Team player and self-starter

- Attention to detail