Senior Analyst/Assistant Manager - Digital/Web Analytics

Position: Sr Analyst / Assistant Manager - Digital Analytics

Location: Bangalore

Job Description :

This is an exciting opportunity to be a part of the team that develops foundational capabilities enabling enhanced analytics and measurement, critical to shaping global digital adoption and experience strategies.

The incumbent will be part of the Digital (Web) Analytics & Insights team and will report to the Manager in charge of Web Analytics. He/she will be an individual contributor working on Digital Data platform & creating highly robust big data infrastructure to support analytics and business intelligence using available tools. These analysis, BI reports and data will be used for understanding and effectively measuring the value of digital channel.

Job Responsibilities:

- Recommending the most relevant products/services based on preferences, location, time, click-stream data, and social media data.

- Develop solutions leveraging social media analytics, clickstream analytics, optimized paid search and/or search engine optimization.

- Analyse digital marketing data to identify trends and Perform search optimizing analytics, Data Crunching, Predictive Analytics, Machine Learning, Regression analysis.

- Deal with multiple structured & unstructured data along with massive clickstream data and finally design data structures on hadoop for quick business consumption.

- Analyse social media data, sematic analysis on the basis of review, feedback, comment etc. on social platform through their APIs.

Requirements/Skill sets :

Must-have technical skills :

- Very strong experience in digital channel optimization of website, mobile apps to the purpose on lead generation, orders etc.

- Web Analytics tool experience - Omniture.

- Experience of handling click-stream data with hadoop.

- Mine complex digital behavioural data and transform it into actionable information o Integrate traditional structured data with unstructured data from web and social media.

Education and Experience :

- 1-4 years of total experience only.

- Masters (2 years) in Operation Research, Mathematics, Statistics preferred from Tier 1 or 2 institutes.

- It is expected that the candidate has used web analytics tool extensively as part of his/her professional career.

Interested candidates can send across their CV to me.

PRERNA
Consultant