Senior Account Manager - Digital Marketing Agency

Senior Account Manager for a Digital Marketing Agency

PRINCIPAL ACCOUNTABILITY:

- Produce small to large-scale interactive projects on behalf of clients

- Provide stellar client service and serve as day-to-day liaison with clients to ensure timelines are met, deliverables are secured, and expectations are managed in order to perpetuate a high client renewal rate

- Coordinate workflows across multi-function internal project teams and with third-party vendors in providing service to clients

- Assist in developing creative vision and strategy for client initiatives

- Participate in meetings to brainstorm and frame promotion ideas and concepts for new and existing clients

- Monitor and analyze ongoing campaign performance (Google Analytics, PHP database, etc.)

- Analyze promotion metrics to create thoughtful case studies for sales team including key insights based on quantitative and qualitative measurements

- Negotiate and place digital media buys

- Train and manage account coordinators and support staff

- Understand promotional logistics from a legal and an operational perspective

- Represent the agency at industry and professional conferences

- Participate in weekly production meetings