SEM & Digital Marketing

Job Description -SEM and PAID MARKETING

Reporting to the Head of Marketing for Global and Online Business (GOIB)

Location - Bangalore

Search Engine Marketing & Paid Marketing is a critical role in the global marketing organization. this is a high impact role for someone analytical and creative to help drive high quality traffic to client's website.

This is a hands-on role that will require designing and executing campaigns, tracking results and delivering high ROI.

Key Responsibilities:

- Be the primary owner of Search Engine Marketing and Paid Marketing for GOIB, one of the fastest growing business segments .

- Create scalable processes to handle media buying, promotions, measurement, optimizations around Adwords, banner advertising etc. across properties like Linkedin, Facebook, business pubs and trade pubs

- Fanatically manage RoI of online campaigns to maximize conversions of leads/prospects into revenue

- Create and launch innovative campaigns across a variety of online properties by working closely with regional marketing teams (North America, Europe, Middle East, Japan, Africa and South East Asia) to drive community engagement and build a prospective customer database

- Work with existing community manager(s) content to social networking properties – Facebook, Linkedin, Google+, Twitter and more

- Publish and communicate regular updates on clients performance in SEM and Paid Marketing

- Possess a positive attitude and be passionate about working with limited resources while consistently working to improve performance.

Desired Skills & Experience: Candidate only from Ecomeerce companies / or Agencies should apply.

Key Skills:

- Strongly analytically/ numbers driven with focus on ROI

- Familiarity with digital marketing techniques - experience with multiple search engines is a huge plus (Baidu, Bing, Google, Naver etc.)

- Creative and design experience is a big plus

- Strong written and oral communication skills

- Collaborative nature and fun to be with

- Excellent project management skills with strong ability to manage by influence

- Passion to execute quickly and deliver stellar results

Experience:

- Experience acquiring tens of thousands of users using digital marketing techniques

- Experience in highly analytical as well as creative environment

- 5+ years experience in SEM/SEO, Media Planning/Buying in the digital space

- B2B marketing experience with specific experience in mobile and advertising is a big plus

- An MBA in marketing, preferably with specialization in digital marketing

- Excellent relationship building and management skills

- Proven ability to work with global teams and vendors.

If interested, please share your profile at: abhilasha.shahi@careernet.co.in

Abhilasha
Direct: +91-80-66560227
Mobile: +91 7483121916