Select Brands - Manager - Retention Marketing

About Us:

We're a trailblazing home decor startup that's revolutionizing the industry with our innovative solutions. Our self-watering planters have taken the market by storm, and we're on a mission to make live home decor both beautiful and hassle-free. With a focus on style, function, and customer obsession, we have become known for delivering top-notch products that combine style and function seamlessly. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.

We're funded, ambitious and on the road to explosive growth, while still maintaining profitability and customer experience.

To know more visit: www.kyari.co

Job Summary :

We're looking for an experienced and innovative Retention Marketing Manager to develop and execute strategies that drive customer loyalty, retention, and long-term relationships. As a key member of our team, you'll work directly with the Head of Marketing and the CEO.

Please note that this role is based out of our HQ in Indore.

Key Responsibilities :

- Develop and manage retention marketing channels to drive revenue growth through various channels such as WhatsApp, email, push notifications, referral programs, and affiliates

- Create and execute strategies for the entire retention marketing funnel, presenting these strategies to executives

- Plan and execute event-specific campaigns to enhance customer retention

- Manage the CM3 target for the retention unit

- Optimize ABC campaigns for maximum effectiveness

- Analyze the customer experience and decision-making process at each stage of the customer journey

- Support the delivery of integrated marketing communications activities using both physical and digital tools

- Analyze competitive, customer, and industry trends to develop innovative approaches for market launches

- Define strategies and manage the communications charter through CRM channels to drive user journeys across different life cycles

- Manage the end-to-end user lifecycle through various engagement and retention strategies to reduce funnel drop-offs

- Establish and implement best practices for cohort creation, database marketing, measurement, evaluation, data capture, maintenance, and customer/prospect list selection

KPIs

- LTV

- Repeat Rate

- Frequency of Purchase

- ROAS

- CRC

- CM2, CM3 of retention (through digital channels)

- AOV of repeat orders

Requirements:

- Minimum 5 years of experience in retention marketing.

- Proficiency in tools like Contlo, Webengage, and Klaviyo.

- Strong understanding of marketing funnels and customer psychology.

- Analytical mindset with attention to detail.

- Excellent oral and written communication skills, with an eye for design and creatives.

- Data-driven approach with a knack for experimentation and knowledge of experiment setups (test/control, A/Bs).

What We Offer:

- Opportunity to join a fast-growing startup and shape the future of home decor

- Competitive salary and attractive ESOPs

- Collaborative and dynamic work environment with a passionate team