Select Brands - Head - Marketing

About the company :

We are a funded home decor startup, and a leading one in the D2C space. With a small team of 3 people from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.

Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It has made plant parenting a breeze. And with their continued support, we have become known for delivering top-notch products that combine style and function seamlessly.

Our goal is to scale the business in this fragmented and unorganised industry by offering innovative solutions with a strong focus on customer feedback.

We're looking for a marketing mavern with prior expertise in the D2C space, who along with their team will responsible for deploying a sizeable marketing budget across various channels.

Join our young and passionate team, to become part of this success story.

Roles & Responsibilities:

- Complete P&L Management : Take ownership of the complete P&L of the brand, including revenue forecasting, budget allocation, cost management, and profitability analysis. Ensure financial targets and objectives are met or exceeded

Performance Marketing : Set clear performance targets and KPIs for the marketing team and monitor performance against goals. Drive continuous improvement and optimisation of marketing initiatives to maximise ROI and effectiveness

Brand Building and Positioning : Lead brand-building initiatives and positioning strategies to enhance brand awareness, relevance, and differentiation in the D2C marketplace. Ensure brand messaging and identity are consistent across all marketing channels and touchpoints

Marketing Channel Management : Oversee the activities of various functions of the department - Performance Marketing, Retention Marketing, Content Creation, SEO, and Shopify Store Expert. Coordinate efforts across multiple marketing channels, including paid advertising, email marketing, content marketing, SEO, social media, and influencer partnerships

Annual Operating Plan (AOP) Creation : Work closely with founders to create the Annual Operating Plan, setting revenue targets, marketing budgets, and performance goals for the fiscal year

Monthly Planning : Lead monthly planning meetings to review performance, analyse market trends, and adjust strategies as needed to optimize results and drive growth

Operational Excellence : Implement standard operating procedures (SOPs) and best practices across all marketing functions to ensure efficiency, consistency, and scalability in campaign execution and performance tracking

Marketing Spend Management : Manage a significant annual marketing budget of 18 Cr+, optimising allocation across channels and campaigns to maximise ROI and achieve cost-efficiency

Team Leadership : Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of collaboration, innovation, and accountability

ATL and BTL Campaigns : Oversee the planning, execution, and optimisation of both ATL and BTL marketing campaigns. Coordinate with creative teams, media agencies, and other stakeholders to develop compelling advertising and promotional materials that resonate with target audiences across various channels

Affiliate Management : Develop and manage the affiliate marketing program, recruiting and nurturing relationships with affiliate partners to drive traffic, leads, and sales. Monitor performance metrics, track affiliate commissions, and implement strategies to optimise partner relationships and program effectiveness

Desired Skills:

- Experience in D2C marketing is a must, with an overall experience of 5-8 years

- Good understanding of performance marketing

- Proficiency in campaign strategy and budget optimisation

- Experience managing a monthly spend of 70-80 lakhs

- Experience leading a 360-degree marketing team

- Strong numerical skills and a data-driven approach

- Strong leadership qualities

- Constantly seeking new and creative ways to market products/services and engage with customers

- Ability to think long-term and develop strategic marketing plans aligned with the company's goals

This role will be based out of our office in Indore, along with the entire team.

The compensation will be a split of cash and equity options.