Segment Management that encompasses developing and implementing:
- New Product launches
- Pricing strategies
- Advertising and Sales Promotion strategies and Communication strategies
- Forecasting & Budgeting
- Market research
- Brand support Programmes
- Preparing reports, strategic documents etc.
- Preparing and implementing marketing plans
- Responsible to develop marketing plans within the specified budget
- Responsible to establish right allocation of resources for ATL & BTL marketing strategies
- Responsible to develop strategy for product positioning
- Responsible to develop Tactical solutions to improve product sales & counter market forces
- Market intelligence and brand tracking
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