Key Functional Areas of Responsibility
- Develop and execute corporate communication strategy for the brand
- Champion stories that are share worthy and communicate key messages to stakeholders through appropriate channels. Creation of content for dissemination in media
- Represent the brand in the region, at events and amidst partners
- Drive a dedicated communications plan that will impact public policy and government relations of the brand
- Support Crisis communications efforts of the company if any
- Participate in industry and exclusive stories across Print, Digital and other electronic mediums for establishing a strong brand presence and driving a thought leadership in the space
- Own execution of all strategic initiatives that can create a strong brand influence across stakeholder segments in the given region
- Liaise with PR agency on day to day basis for driving messaging and monitoring competitors
- Measuring Online Reputation and ensuring negative feedback is escalated and resolved
Professional Competencies
- Past experience of handling PR for Mobile apps / brand preferred
- Strong command of English and one or more regional languages - spoken and written
- Can represent the business in external forums
- 3-6 yrs of PR experience in a fast-paced corporate, start-up or agency
- Experience of working in government relations and communications
- Hands-on in project managing multiple campaigns
- An upto the minute approach- can quickly learn/adapt on the move
- Demonstrated ability to forge relationships with media, journalists, bloggers and influencer communities in the tech and non tech space
- Never say no attitude- eager to take up new challenges and initiatives
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