SeaViewLand - Manager - Social Media Marketing

To manage and drive the revenues of the circle. Deliver Subscriber and Revenue growth with a core objective of getting incremental CMS and RMS.

Designing and executing Marketing strategy for the circle whilst complying with agreed budget, timescales and agreed policy guidelines with all regulatory norms.

Essence Of Role - Key Accountabilities:

Impact on the business :

- The role holder is responsible for the revenue for the circle. The incumbent will be responsible to develop and plan marketing strategies to enhance the competitive position.

- The primary focus will be to increase the revenues by adding more RES and extracting more from the base.

- Drive a healthy revenue Mix from Usage, Roaming and VAS.

- Base Management would include delivering on CDI and brand salience.

Customers Suppliers and Third Parties :

- The role holder has to constantly feel the pulse of each of the markets and be aware of market realities by being in constant touch with key customers groups.

- Aligning all suppliers partners like advertising agency, media house, PR agency, outdoor agency, content providers, market research etc towards a common goal and facilitating deliveries from them as per contractual agreements.

Leadership and Teamwork :

- The position is a leadership position in the circle.

- The role holder would set goals and targets for all revenue Verticals- U&R, VAS, Roaming in consultation with the S&M Head, and will monitor the performance of the team on a regular basis.

- The incumbent would need to establish and maintain relationships with peers in the circle from Sales, Enterprise Business, Customer Service, Finance, Network and IN, Technical & IT, as well as, regional and corporate members from the corporate office.

Innovation and Change :

- The incumbent would need to innovate and bring appropriate changes depending on market realities and demands.

- He/She would be required to analyze and provide solutions on various matters pertaining to revenue from operation and consumer insights via research, call center and in house data mining.

Knowledge and Experience :

- The role requires in-depth knowledge of marketing preferably in a telecom/office automation organization.

- He should have experience in managing revenues, sales, brand and a large team. He/ She should be able to work in a matrix reporting structure with a significant amount of cross functional dealings.

Communication :

- The role holder is responsible for all customer / brand communication.

- Design Communication that aid the help build a strong brand and helps deliver revenue and subscriber growth objectives.