Search Engine Marketing Specialist - SaaS Product Startup

Search Engine Marketing Specialist : (SEM) Startup SaaS product client

No of Position : 2

Location : Bangalore

- If you are an SEM professional with in-depth understanding of SEM best practices and a proven track record of exceptional ROI performance from SEM campaign management, we want to meet you. You will have the opportunity to operate on both the strategic and tactical level while taking ownership of our PPC paid search marketing campaigns.

The Position : The SEM Lead will research, develop, implement and manage our paid search marketing campaigns that deliver against the set business metrics.

Responsibilities :

- This role requires the ability to operate on both strategic and tactical level, touching all aspects of the search marketing road-map including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

- Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.

- Identify and report on key performance indicators, and opportunities for improvement on a regular basis.

- Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.

- Find and analyze keywords, prepare advertising copy, landing pages and positioning to increase ROI and drive sales volume.

- Stay abreast of new developments and opportunities in the SEM domain and incorporate into ongoing campaign management.

- Continually leverage new tools & industry best practices to ensure our success.

Knowledge and Skills :

- Bachelor's Degree required, Marketing Degree preferred. Exceptional candidates from other domains are also welcome.

- 5-8 years experience managing online campaigns.

- Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both acquisition and conversion standpoint.

- Experience managing SEM campaigns internationally in targeting customers in specific international regions/countries is preferred.

- Passion for SEM and overall internet marketing.

- Outstanding ability to think creatively, strategically and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.