Search Engine Marketing Role - Media

Job Responsibilities :

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

- Experience with bid management tools (e.g., Double Click, Marin)

- Should have atleast 3- 4 years of experience working on an ecomm account.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion and optimization.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

- Work with editorial and marketing teams to drive SEO in content creation and content programming.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,WebTrends.