Searce - Marketing Business Partner

Job Responsibilities:

- Craft data-driven regional marketing plans: This involves analyzing local market dynamics, competitor landscape, and customer preferences across various segments and technologies.

- Based on this analysis, develop comprehensive marketing plans with clear goals, targeted messaging, and a budget allocation to maximize impact.

- Lead regional campaign execution: You'll plan and execute a mix of regional events, digital campaigns, and other demand-generation efforts across various channels (including partner collaborations).

- This includes managing the regional budget effectively to achieve desired outcomes and working cross-functionally with sales and our partners.

- Thought partner and trusted advisor: Ensuring that you are the true partner to the regional sales/ country leader.

- Deeply understanding how your goals align and how to run the relay race together to drive real business outcomes resulting in revenue.

- Foster regional relationships & partnerships: Collaborate with regional partners to leverage their expertise and expand reach within your territory.

- Develop and execute comprehensive demand generation programs: This includes creating and executing full-funnel marketing campaigns (digital & physical programming) across various channels like webinars, fireside chats, and events (one-to-many and one-to-few, including relevant event series).

- Develop targeted content for Account-Based Marketing (ABM) initiatives.

- Collaborate with BDRs to ensure effective lead nurturing and follow-up processes.

- Implement a robust program tracking and measurement framework: This involves utilizing various tools and techniques like SQL development to track the performance of marketing initiatives.

- Regularly analyze data from webinars, events, ABM programs, and other campaigns to understand their effectiveness in achieving goals and generating qualified leads.

- Optimize marketing strategies based on data insights: Utilize the data you gather to continuously refine and improve your approach.

- This includes optimizing content, tailoring messaging, and adjusting program allocation across different channels for maximum ROI.

- Cultivate Customer Relationships & Growth: Design and implement ABM & customer cross-sell/upsell programs, foster customer loyalty & advocacy (including branded newsletters), and drive developer engagement for increased spend.

- Craft Content & Thought Leadership: Leverage Searce's expertise in content marketing (across platforms like LinkedIn & Medium), develop high-traction content assets (white papers, etc.), and secure local case studies & client references.

- Develop high-impact content assets: Craft high-traction content like white papers, perspective documents, and e-books to establish Searce's expertise and thought leadership.

- Amplify reach through content syndication: Develop and execute content syndication strategies to ensure wide distribution and maximum reach for Searce's unique points of view (PoVs).

- Secure valuable customer references and case studies: Proactively gather local case studies and client references to showcase the value proposition of Searce's offerings and build trust with potential customers.

Qualification.

Is Education overrated? Yes.

We believe so.

But there is no way to locate you otherwise.

So we might look for at least a Bachelor's degree in Marketing and prefer an MBA or Masters in Marketing.

Or else, did you leverage marketing to help your friend's business scale up while in High School? For us, the latter is better as it shows you have a marketing mindset.

We will find you faster if you specify the latter in some manner.

:).

- 5-8 years of successful Marketing experience in B2B or SaaS organizations working in a hands-on, fast-paced, creative entrepreneurial environment.

- Familiarity with the tools of the trade in marketing including PR, written communication, market research, and tools such as the Google suite of collaboration, Canva, Hubspot, Salesforce, Hublio, Folloze (the more the merrier!).

- Make sure we don't work for our tools but our tools work for us.

- Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.

- Experience in the global marketplace is a plus.