Sciente - Account Based Marketing Specialist

SCIENTE is a multi-award winning, business technology consulting firm with focus on intelligent transformation and technology talent services.

With HQ in Singapore, we are present in Malaysia, India and USA serving clients in Philippines, Hong Kong as well.

Job Overview:

- We are seeking an individual who will spearhead Account Based Marketing (ABM) and lead generation strategies to engage prospects, clients and internal stakeholders.

Objective of the role:

With a focus on creating impactful campaigns, visual communication assets, thought leadership content and b2b lead generation, you will play a pivotal role in achieving the desired goals:

- Lead generation for new client acquisitions globally and.

- Employer brand building to attract talents.

Key Responsibilities:

Campaign Management for Leads:

- Analyze market trends and targeted prospects/clients to formulate campaign strategies.

- Plan and execute integrated ABM campaigns to generate B2B leads, tracking their performance to ensure they meet KPIs.

- Collaborate with cross-functional (Business Development, Client Success and Delivery) teams to align campaign messaging across all touchpoints.

- Manage timelines and budgets to deliver high-quality campaigns on schedule.

Content curation:

- Develop thought leadership content focusing on trends and innovations in the B2B technology consulting space.

- Partner with internal subject-matter experts to produce authentic, data-driven content that positions the organization as an industry leader.

- Use storytelling and data visualization to simplify complex topics for diverse audiences.

Content Development:

- Create SEO-driven content such as blogs, whitepapers, case studies, and website copy to improve search visibility and audience engagement.

- Produce short-form content (social media posts, newsletters) and long-form content (reports, articles, e-books) tailored to target audiences.

- Design and implement visual communication strategies for omni-channel platforms, ensuring brand alignment.

Visual Design and Communications:

- Develop marketing materials for business development team such as brochures, e-books, banners, reorts, and infographics using tools like Canva, Adobe Photoshop, and Illustrator.

- Produce engaging short-form videos and interactive visuals to enhance digital marketing efforts.

- Maintain a repository of reusable templates and assets to streamline visual content production.

Website and Omni-Channel Management:

- Oversee website content updates, ensuring alignment with branding and SEO strategies.

- Manage content dissemination across LinkedIn, Instagram, YouTube, and other platforms to maximize engagement.

- Coordinate with technical teams for UX/UI improvements to enhance user experience.

Brand governance:

- Ensure all communication and marketing efforts uphold the brand's identity, values, and tone.

- Work towards enhancing the brand's position in the Asia Pacific region.

Qualifications and Skills:

- Degree in Marketing, Communications, Business, IT or a related field.

- Must have 5 years of experience in ABM, B2B digital marketing, lead generation within technology services industry.

- Experience in running targeted campaigns to generate leads to acquire new clients in APAC and/or USA.

- Expertise in design tools like Canva, Adobe Photoshop, Illustrator, and video editing software.

- Proficiency in SEO content development and tools such as SEMrush or Google Analytics.

- Skills in content curation tools like Feedly, Pocket, BuzzSumo shall be desired.

- Familiarity with CMS platforms like WordPress and marketing automation tools like HubSpot or Marketo is desired.

- Strong project management and organizational skills.

- Excellent communication, storytelling, and stakeholder engagement abilities.

- Analytical mindset with the ability to derive insights from data.

- To know more about us, please visit https://www,sciente. com.

When you apply, you voluntarily consent to the disclosure, collection and use of your data for employment/recruitment and related purposes in accordance with the SCIENTE Group Privacy Policy, a copy of which is published at SCIENTE's website (https://www.sciente.com/privacy-policy).

Confidentiality is assured, and only shortlisted candidates will be notified for interviews.