As Channel Marcom Manager, you will be a key member of the Global Marketing team, reporting to the Channel Marcom Leader. This role requires a strategic marketer working for all channel personas (Distributors, Panel builders, Contractors, OEMs, Specifiers), collaborating with all other major Business Units to drive marketing initiatives tailored for diverse channel personas. Responsibilities: 1. Strategic Collaboration: - Work closely with the Channel Marcom Leader and major Business Units to align Marcom strategies with overarching marketing goals for Power Products. - Develop a deep understanding of channel personas within the Power Product Business Units and other key BUs. 2. Annual Marketing and Sales Plan (AMSP): - Co-lead the development of the AMSP. - Provide insights and recommendations for effective marketing strategies aligned with business objectives. 3. Marketing Communication Strategies: - Lead and manage all marketing communication strategies and execution for all Channel Personas. - Develop and maintain content across multiple channels, coordinating with internal teams, agencies, and vendors. - Ability to create impactful sales and marketing tools working with internal and external agencies. 4. Channel Programs and Coordination: - Plan & execute all National & Regionals Events. - Conceptualize and execute channel programs collaborating with the channel team. - Hands-on experience using Digital Marketing including Sales and Marketing Automation, WhatsApp for Business, Paid Media, and other channels to drive channel engagement. 5. A&P Budget Management: - Manage the Advertising and Promotion (A&P) budget for Power Product Marcom initiatives. - Ensure optimal utilization of resources for maximum impact. 6. Results-Driven Marketing: - Drive incremental business growth through new leads and opportunities via Channel Marcom programs. - Drive overall results from marketing activities, focusing on key performance indicators (KPIs) and tangible Return on Investment (ROI). - Monitor effectiveness and make iterative optimizations as needed. 7. Integrated Marketing Campaigns: - Collaborate with Offer/Product Marketing Upstream and Downstream Teams to launch new power product offers through impactful integrated marketing campaigns. - Drive hero and boost offer launches and amplification specific to Power Products. 8. Training Initiatives Leadership: - Develop and manage assets for digital and physical training for all channel personas. - Collaborate with the team to seamlessly integrate training into both digital and event strategies. - Drive partner digitization initiatives and skill-building programs for partners. 9. Digital Marketing Expertise: - Develop and execute sophisticated digital strategies encompassing mailers, social media, and paid campaigns. - Supervise content creation and optimization for digital platforms, aligning with our brand standards. Skills And Attributes for Success: - Annual Planning and Strategy: Proven track record of developing marketing and communications strategies. - Channel Expertise: Experience in handling marketing programs covering various channels specific to power products. - Agency Management: Strong experience in handling agencies for Power Product Marcom, Events, Digital, Advertising, etc. - Technical Expertise: Proven experience in marketing power products, with a focus on strategic planning and execution. - Leadership and Communication: Excellent interpersonal, written, and oral communication skills. - Project Management and Problem-Solving: Excellent project management, problem-solving, and delegation abilities. - Innovation and Flexibility: Proven capability to support business ambitions with high-quality, relevant, audience-centric integrated marketing campaigns. - Technology Proficiency: Good knowledge of Marketing Automation tools - Adobe Marketo, Tableau, etc. If you are a strategic and results-driven marketing professional, we invite you to apply for this exciting opportunity.

Delhi NCR

Schneider Electric - Senior Manager - Channel Marketing Communication 

Schneider Electric - Senior Manager - Channel Marketing Communication  ,Job Description for Schneider Electric - Senior Manager - Channel Marketing Communication  in Schneider Electric in  Delhi NCR for (7-10) years of experience. Apply Now!

Job Description for Schneider Electric - Senior Manager - Channel Marketing Communication  in Schneider Electric in  Delhi NCR for (7-10) years of experience. Apply Now!