Schbang Digital - Senior Media Strategist

About the job

Experience Required:

- 2 to 3 years of experience

Major Roles & Responsibilities:

- Understanding business objectives of the clients

- Responsible to get the new campaign briefs

- Identify the best possible platforms and create a plan basis the marketing objectives

- Understanding the benchmark rates from the buying team before sharing the plan to the clients

- If any requirement of third parties - coordinate with the internal third party team to get the best possible rates

- Ensuring the media plan is shared with the clients

- Work on iteration on the media plans basis feedback from the clients as and when required

- Once the media plan is locked, share the estimate with the accounts team, for the estimates to be raised

- Sharing the estimate to the client and getting the approval and getting the POs in place from the client.

- Ensuring campaigns commences on time without any major delay.

- Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans

- Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking

- Overseeing and assisting the Media Strategist in the day-to-day executions.

- Taking accountability for the work assigned and ensuring a smooth workflow between planning and buying team.

Skills to Master: Google Ads, Semrush, Meta Ads, Amazon Ads, Similar Web