Schbang Digital - Associate Vice President - Brand Solutions

Experience Required: 10-12 years in a relevant field of work.

Major Roles & Responsibilities:

- Understand the business objective and challenges and give strategic inputs, provide direction to the internal teams on the way forward.

- Create an organisational culture that is built on quality, trust, and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace, and spreads an integrated mindset among all the key stakeholders.

- Define SOPs, budgets, processes, and TATs and set expectations streamlining the communication functions between stakeholders and employees.

- Manage and track monthly, quarterly, and annual budgets for your brands by virtue of AOPs or quarter-planning activities.

- Plan and aid in the implementation of integrated strategies on brands by driving business value for them.

- Establish processes/systems for cross-selling client services across the company.

- Identify opportunities within the teams to take up more business/projects and work with BD to plug the gaps.

Implement a robust schedule for the following:

- KPI Sheets for every Client.

- Invoice/Estimate Tracking.

- P&L Management for the team.

- Collections Management.

- Manpower mapping and Salary Budgeting.

- Develop a mechanism for clients to experience the depth of our service offerings, in order to drive growth in line with company imperatives to increase the value per client and billings per client.

- Identify opportunities for mining existing brands as well as build projects for the teams in order to aid in meeting targets.

- Identify and develop PR opportunities that create a favorable image for the team and the company at large.

- Facilitate effective payment collection from clients, to ensure the company's financial liquidity.

- Identify opportunities to upsell additional digital marketing services to existing clients.

- Facilitate the renewal of contracts and negotiate terms for continued collaboration.

- Conduct performance evaluation using key metrics.

- Oversee the functioning of the entire business unit to ensure cross-functional teams (creative, planning, art, and servicing) work together towards client satisfaction and the business unit's growth.

Skills Required:

- Strong leadership skills, with the ability to create an organizational culture that fosters effective teamwork and relationships at the workplace.

- Strong financial management skills, with the ability to manage budgets and ensure financial liquidity.

- Experience in planning and implementing integrated strategies on brands, driving business value for them.