SBI Mutual Fund - Manager - Digital Marketing

Roles & Responsibilities

1. Engaging with existing customers for Cross Sell & Up Sell activities

- Planning & execution of monthly mailers to cross sell focused products for the month

- Periodically re-engage with dormant customers

- Timely communication of new fund launch

2. Identify target audience to ensure maximum performance

3. Regularly upgrading the mailer templets

4. Content planning

5. Proofread emails for clarity, grammar and spelling

6. Present report on mailer performance on a weekly basis

7. Analyze data and get insights

8. Report on revenue generated from the email marketing efforts

9. Suggest methods on improvements

10. Coordinating with web development team in creating campaign landing pages

11. Liaison with agencies and internal creative team to development of various digital creatives like- videos, website banners, WhatsApp creatives and more

Skills & Competencies

1. Min 2-4 years of experience in digital marketing. Preferably email marketing

2. Basic knowledge of SEO

3. Excellent written communication and copywriting skills

4. Candidate should be able to work under tight deadlines

5. Candidate having working knowledge of Netcore SMARTECH tools would have an added advantage

6. Candidate should have flair for digital marketing and should be able to come with new executable ideas regularly