SBase Technologies - Lead Generation/Market Research Role

We are seeking for a dynamic person to join our growing team. The ideal candidate will be someone who has finished MBA (Marketing specialization) and comes with 4 to 8 years of experience in Market research & Lead Generation.

Someone looking for an opportunity to learn all the phases of Presales and with a strong focus on implementing effective sales strategies and driving sales initiatives aligned with organizational goals.

Roles & Responsibilities

- Account Profiling - Identifying more relevant prospective accounts with respective to IT Services business and collecting all the required info like Industry, Sub-Industry, Revenue, Financial Information, Subsidiaries, location, Region etc.

- Contact Profiling (Ideal Customer Profiling) - Identifying more and more relevant SBASE IT services buying decision-makers from the internet and collecting all the relevant info like Phone number, email ID, Title, Profile details, Location, Company name, Interests, background etc

- Marketing Database Hygiene - Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular Data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining & profile techniques

- Benchmarking Reports - Preparing Benchmarking reports for SBASE prospects which includes Peer comparison and other data analysis, as and when a marketing lead request comes in.

- CRM Tool Handling (Salesforce) - Detailed understanding working on Dynamic 365 is a plus. End to end handling of Dynamic 365 CRM tool.

- Conducting quality checks for the data/information collected by the team members before uploading into Dynamic 365. Preparing reports to ensure all the data is correctly mapped and accurate

- Lead Management/Creation support - Should be able to handle all the Marketing Leads across the channels and ensure those leads are correctly routed to appropriate people

Role Requirements

- Bachelor's degree in Business Administration, Marketing, or a related field

- 4 to 8 years of experience in Market research & Lead Generation

- Required experts with a proven track of prospecting, generating leads, and involving in the process of conversion

- Understanding of the entire Inside Sales lifecycle including prospecting, lead qualification, requirement gathering & understanding, product demos, negotiation & sales closure

- Present the company to potential clients through direct communication in emails or telephone calls and set up meetings

- Excellent verbal and written communication skills

- Demonstrated ability to lead and motivate a team

- Excellent interpersonal and communication skills