Savita - Manager - Digital Marketing

Company - www.savita.com

Brand - Savsol Lubricants

Key Responsibilities and Deliverables :

- Develop a content strategy aligned with short-term and long-term marketing Objectives. To oversee all marketing Content Initiatives as well as entire gamut of Digital marketing to ensure Reach, Customer Engagement, Brand Image Management and overall a positive digital user experience.

- Develop and drive digital journey road map for business and brand involving all stake holders.

- Develop, Deploy and Manage Digital Platforms to enhance the customer and consumer experience & engagement.

- Co create brilliant Marketing Ideas having potential of virality and a positive influence on brand.

- Come up with Influencer Marketing Ideas in the digital space to improve on brand metrics.

- Develop a performance bias and bring efficiency in highly collaborative client- agency relationship.

- Developing campaigns and managing communication for Product/Brand Launches, Thematic campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events.

- Managing the end-to-end execution towards meeting relevant brand KPIs, product launches & campaigns, across all product brands in Digital Space.

- Managing content as well as look and feel of the complete website and updating content as needed.

- Preparing well-structured drafts for business proposals, presentations etc.

- Building and maintaining strategic alliances with various partners and product platforms, to evolve the brand's potential in the rapidly emerging digital ecosystem.

- Drive from being a Savsol application to be 'an experience' for user bases across customers and consumers .

- Drive Savsol Digital Commercial Initiatives across channel to build a community of users for active purchase, recommendation and usage of Savsol brand.

- Handling all tracking mechanism for customer and influencer feedbacks, Customer care for engagement with trade and influencer channel on programs and other initiatives involving customers and consumers.

- Working closely with the business and within marketing functions to build an online base, and manage community engagement on regular basis.

- Leverage Influencers in the digital space to build engaging digital campaigns which drive the objectives/metrics.

- Assisting the VP with marketing related projects where necessary

- Working on other adhoc projects as required by the Business SBU.