Savaari Car Rentals - Inbound Marketing Specialist

Inbound Marketer passionate about Travel:

Savaari is India's premium online cab booking aggregator, providing customers with reliable and premium Intercity and Local car rental services. Over the last decade, we are uniquely placed as the largest chauffeur-driven car rental company in India in terms of geographical reach. We are driven by the mission of making every Indian fall in love with road travel.

The foundation of Savaari's growth strategy is to generate and sustain demand through organic and high ROI advertising channels. Inbound Marketing is therefore paramount to our marketing operations.

We are looking to add a talented and passionate marketer to our team. The primary mandate is to own our entire SEO channel strategy and the secondary mandate is to complement this with paid marketing engagements like search and display advertising. You will be responsible for identifying and executing opportunities to improve our company's search rank for key terms at the top, middle, and bottom of our marketing funnel.

Responsibilities:

As an organic marketer, you will be responsible for:

- Identifying and executing opportunities to improve our company's search presence for keyword sets at the top, middle, and bottom of our marketing funnel.

- Owning and managing both on-page SEO and off-page SEO.

- Collaborating with the Content marketing team and the larger travel community to deliver high-quality content around important, relevant terms.

- Own, manage and improve organic channel performance, specifically traffic-related metrics like click-through rates, clicks, and conversions.

- Stay up-to-date with the latest trends and changes with SEO and major search engines.

As a paid marketing expert, you will be responsible for:

- Owning and executing paid advertising campaigns across search and display channels.

- Liaising between various stakeholders like publishers, creative agencies, internal content marketing team and the analytics team towards executing the digital campaigns.

- Accountability on the committed ROI and KPI numbers for these campaigns.

Requirements:

- 3-4 Years of Experience in Digital marketing, particularly SEO and PPC campaigns.

- Graduate degree from a Tier-1 college is a minimum necessity. A relevant post graduate degree, while not mandatory, will be given due weightage.

- Ability to manage and orchestrate a multi-stakeholder marketing setup towards campaign executions.

- Experience with razor sharp, data-driven analysis and optimization.

- Proficiency in marketing automation, web analytics and keyword research tools.

- Thorough knowledge of search ranking and optimization factors and key algorithm updates.

- Excellent written and oral communication skills.

- Passionate about travel and Indian culture.