Sarita Handa Exports - Brand Communications Manager

Job Accountabilities:

- This Role Involves leading & conceptualizing campaigns with a 360 degree view to deliver a top notch Brand Experience to engage a pool of Customers : Current , Repeat , Dormant & New with strategic content writing.

- Requires deep dive understanding of the various SH audience segments and define qualitative Customer personas for Retail & Web to ensure tailored communications & marketing Content is created for each of these Customers.

- This Role will be Responsible for building the SH Communications Department under his/her Leadership

- Ideation , Execution & Management of All Sarita Handa Communications

- Creating Quarterly / Monthly Brand Communications Strategy with Retail Head & Executive Director.

- Deciding Visual Aesthetics & Styling for creating Still & Long & short Video content for all social media , Website , PR & Editorial requirements for SH Main & SH Now Brand

- Liaison with Merchandizers / Design Team / Photographers to design & then execute the strategies and design concepts for Shoots

- Lead the Designing, Sourcing & Arranging Junior Team for alignment of Props for Shoots & Display

- Researching Lifestyle, demographics, competition & Design trends with Monthly Meetings with SH Design Team at B 21 Studio

- Storyboarding , scriptwriting , Directing the Shoot + Styling at all selected Locations with the 3rd Party Photographer & Videographer

- Lead Post shoot image Management and Editing

- Alignment with Design Head at Design Studio

- Monthly Store WhatsApp Creative Designing with Junior Visual Stylist

- Coordination of all Styling requirements for Website Creatives with Graphic Designer

- Styling for all Ads Creative Design required by Website (FB, Instagram, Google )

- Product Descriptions in Catalogues & Website Across all Categories

- SEO Copy Writing

- Performance Marketing Content (GoogleAds , FaceBook Ads)

- Print Collateral Content required by Stores (Standees, LED Screen Content , Billboards, E Catalogues

- SH Website Blogs Content

- Collection and Concept Notes for all Shoppable PDF copy

- Events Invites & Press releases for Media

- Content for Styling Services Advising the copy for SH Offline & Online Customers with Home Styling as per their needs & Customer Query resolutions from Store Teams

Desired Skills and Experience:

- Post Graduate, preferably with a MA in Literature / Mass Communications Degree

Experience:

- Minimum 7 years in similar Home Decor , Lifestyle Content writing & communications field of Creating Styling Shoots with Fabrics & Textiles / Home Decor Brands / Lifestyle Products.

- Strategic Thinker & Dynamic Multitasker

- Strong Communication ( Verbal & written ) & Interpersonal Skills

- Leadership & Team Building Skills

- Proficient understanding of Videography / Editing , Photoshop Creative Suite , Adobe Illustrator , Photoshoots , In Design & Acrobat