Saras Analytics - Senior Web Analyst

Saras Analytics is a rapidly growing data management and analytics advisory firm with offices in Austin, USA and Hyderabad, India. We are focused on accelerating growth for e-commerce and digital businesses by transforming their analytics & BI ecosystems.

The tracking implementation team at Saras Analytics leads the technical setup of web and app analytics. While we play a significant role in configuring tags through tag management tools, we also play a critical role in CRO efforts. We understand the various interactions a user can make on the app or website and determine various parameters to be captured to effectively understand the user behavior.

To meet the ever-growing demand for our services, we are aggressively looking for individuals who would be great additions to our analytics and growth consulting practice.

Web & App Analytics Setup

- Auditing existing setup of tools like Google Analytics, Adobe Analytics, etc. of large e-commerce brands and remediating any gaps identified.

- Auditing existing setup of tools for app like Firebase, CleverTap, Adjust of large e-commerce brands and remediating any gaps identified.

- Develop tagging frameworks outlining all the functionalities required for tagging

- Effectively collaborate with the business and technical stakeholders, as needed, to gather requirements and showcase the work done

Technical Lead

- Providing technical support to other members of the tracking implementation team on an ad-hoc basis

- Helping senior consultants engage with CXOs at large enterprises by providing data-driven recommendations to improve analytics tracking on client websites

- Sharing feedback on parameters being tracked by the client in the web / app analytics setup

Preferred Qualifications:

- Well versed with tracking tools like Google Analytics, Firebase, Adobe Analytics, etc. and tag management tools like Google Tag Manager, Adobe Launch, etc.

- Experience working with single page applications, or Native App(s), including Android and iOS

- Have a strong grip on languages like HTML and JavaScript to develop custom tags

- Excellent written and oral communication skills

- Have at least ~4yrs of experience working in a relevant analytics-based role