Samsung - Manager/Senior Manager - Traditional Media Management

1. Media Planning :

- Understand business objectives for every campaign & translate the same to clear defined media objectives

- Deep understanding of the traditional media platforms (TV, Print, Radio) input and measurement metrics (TAM, IRS, TGI, GWI etc.)

- Co-create with Business team and brief agency teams for developing plans to achieve media / business objective

- Critically evaluate media plans & align plans with stakeholders & business teams

- Operationalize aligned plans & optimize the same basis ongoing learnings

- Manage optimization across mediums & ensure on time implementation with analysis based on tools like BARC, RAM, IRS etc.

- Report plan achievement & capture learnings for future campaigns to drive efficiencies

- Support planning team by creating best-practices learning log with clear actions, conclusions, implications, and recommendations

- Provide media recommendations to Product & IMC teams basis ongoing learnings

2. Media Strategy :

- Share strategic inputs based on category, brand and competition brand learnings to devise the dominant SOV media plans

- Must have innovation thinking incorporated (Industry or category first) for large launch plans

- Proficiency in working on Sponsorship sports deals to share quality recommendation as per brand purpose requirement

- Maintain a learning-log of Industry Best practices to ensure planning principles continue to evolve

- Pronounced communication and presentation skills for leadership and partner presentations

3. Stakeholder & Agency Management :

- Manage stakeholder expectations from brief to post campaign analysis for multiple campaigns across the portfolio

- Manage a large team of cross-functional experts from various verticals like Planning, platforms, execution, reporting & analytics in order to prioritize work delivery & overall co-ordination in terms of plan deliveries

- Work with agency in-house analytics teams to work on category and campaign insights to build tactical intervention for plans

KEY RESULT AREAS :

- To plan and execute full-funnel 360 offline Media campaigns & crystallize learnings across portfolio

- Established a weekly / monthly / quarterly cadence on media management, reporting & insight sharing

- Optimize deployment of tools for automation & reporting across media platforms.

- Clear understanding of Media Inputs vs expected business outputs (SQV, Sales, Acquisition)

KNOWLEDGE & EXPERIENCE :

- Ability to conceptualize & build media plans across channels basis business objectives

- 8+ years of experience working in media planning role (Brand management side preferred)

- Strong knowledge of traditional media planning & implementation & understanding of market mix modelling

- Experience driving KPIs for offline media platforms & understanding of TV & print media delivery

- Experience in running media plan evaluations, reports & building insights

- Excellent MS Office skills (Advanced Excel, PowerPoint, Word)

- Working knowledge research methodologies and cross media studies inputs

- Business writing, presentation and communication skills

- Ability to effectively lead, manage, and mentor large agency teams

- High on self-motivation, positive attitude and work ethic desired

- Ability to work under pressure