Posted By
Posted in
Sales & Marketing
Job Code
1261832
Media planning :
- Understand business objectives for every campaign & translate the same to E-com briefs
- Excellent knowledge of the E-com media platforms like Amazon PI, Flipkart Ads
- Work closely with E-com exclusive team for various launches and sustenance campaigns
- Keep up with latest trends on E-com and opportunities to advertise on E-com
- Proficient with media planning and marketing principles
- Define, track and report KPIs and metrics
- Bring out the learning and create framework to constantly evolve our media strategies
- Coordinate with HQ to run global campaigns and reporting
- Work with our media agency to lay out expectation and monitor progress
- Detailed understanding of Digital marketing and tools
- Understanding of basic analytics principle and testing methods like propensity modelling and AB testing etc.
- Strong business sense with drive for maintaining profitable portfolio
- Strong understanding of SaaS based platforms and how they work
- Proficient in MS office and other tools
- Experience in working with Demand side platforms
COMPETENCIES :
- Media Management :Needs to display deep understanding of media channels, their deployment & data availability across digital ecosystem & ATL channels
- Data Management : Excellent knowledge of analytics tools such as Salesforce, Datorama, GA, Adobe, Omniture & Publisher reporting dashboards
- Analytics & Insighting : Deriving insights from analyses of paid digital media activities across multiple platforms including Video, e-commerce, display, social and SEM.
- Building full funnel learning from cross tabulation of data from ATL & Digital sources.
AGENCY :
- Management : Ability to manage large teams across agencies working on different platforms. Ensuring adherence to aligned cadence.
- Project Management : Strong project management skills in order to ensure automation projects are delivered basis aligned GANTTs.
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1261832
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download