Posted By
Posted in
Sales & Marketing
Job Code
752148
PURPOSE OF POSITION :
The candidate will lead Customer Engagement Programs Online business. He/she will be responsible for creating/ managing cross-functional initiatives intended to create the most compelling customer engagement programs in the industry.
The programs/ initiatives need to be based on a foundation of deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience
JOB RESPONSIBILITIES :
- Study best in class customer engagement programs across relevant industries globally.
- Design holistic campaigns to engage the customers, ensuring better retention eventually leading to higher LTV
- Obsess about customer experience and suggest iterative measures to delight customers
- Conceptualize, Plan & Execute Customer Loyalty and Referral Programs
- Individually interface with associated internal stakeholders to align and drive agenda points to propel the program's success
- Figure out win-wins with each of the stakeholders to ensure timely delivery of projects, offerings
- Employ best-practices of program management to break down initiatives into short-term and long-term goals
- Producing accurate and timely reporting of program status throughout its life-cycle; proactively highlight red-flags and ensure resolution
- Developing evaluation methods to assess the success of initiatives being undertaken
KEY RESULT AREAS :
- New, consumer engagement initiatives & project launches
- Time bound execution of identified/ aligned projects
- Incremental Revenue generated through new initiatives
- Other initiative specific metrics and KPIs
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Posted By
Posted in
Sales & Marketing
Job Code
752148