Samsung - Area Business Manager - Mobile Business

1. Sales metrics for the assigned Territory - Sell Out(IMEI) - Focus Model IMEI As per SAMS for the exclusive set of stores

a. Retail Store Operations Management - Manage ROI of all partners> 24% by managing store operations 

- Monthly tracking of ROI by ABM 

- Regular Visits as per PJP and coverage norms updated in ABM Smart Dost 

- Daily analysis of Sell Out at Counter Level Value, Category ( Daily MIS Report ) 

- Store level Plan Counter Level sell out Initiatives in agreement with a Marketing team 

- Store operations management - Training of store staff on key products, Right store manager assessment, Right-sizing of store in case of ROI issues 

- Tracking of store performance metrics and action planning- Walkins, conversions etc and developing a marketing calendar for all stores 

- Marketing calendar to be worked out for the Non-performing stores in conjunction with Regional exclusive manager and also the Regional marketing for 3 months 

- Reward and recognition for store staff and store owners once a quarter as a part of the engagement programs.

b. Retail Experience Management

 - Planning, Implementation, and deployment of all Samsung Retail Investments to ensure Best in class consumer experience.

 - Check whether all fixtures are Well Maintained and in Working Condition 

- Take corrective actions (L1, L2, L3 ) 

- Ensure visibility with Translides properly installed and maintained at Place of Pride

 - Ensure Availability of Demo as per planogram 

- Dummies as per launch plan All Consumer Offers including EMI / Bajaj Finance to be available ( Code - Pine labs configuration/ Timely Pick up - Settlement).

3 Retail- Footprint Strategy :

- Cluster-wise assessment of footprint of exclusives for Samsung and competition 

- Footprint planning for the Half and quarter in conjunction with the Exclusive channel region head and head office 

- Identify the location of new stores and ROI analytics for the new store 

- New store launch 

- Marketing of the new store to ensure the ROI 

- Footprint expansion of SES 

- Large in premium clusters and malls 

- Negotiating the rentals with malls etc.

4. Build SEC Capability & drive SEC performance

 - Discipline - Attendance, Logbook, Grooming Training SECs every week on a flagship, key experiences and EEP 2.0 

- In-Store Coaching

 - Check and comment in Log Book, Focus Model SSS to prepare Weekly Performance update ( Top & Bottom 5 ), Coach Low performers 

- Capability Building - Ensure Mystery Audit of SEC score - Weekly meeting with SEC.