Samrat Group - Manager - Marketing

Salary offered: 6 - 12 LPA

To ensure effective implementation of all marketing activities for dealers, influencers and consumers while optimizing costs of the same

Primary Responsibilities:

1. Marketing & Sales Promotion

- Understand Business Plans from superior and derive the imperatives for Marketing & Sales promotion related activities

- Identify & plan for implementation of initiatives for driving brand awareness & visibility within the budgets planned (E.g. hoardings, wall paintings, local TV campaign, mobile vans etc.)

- Prepare promotion/ marketing budgets for each geography/ area, with guidance from superior; ensure approval of the same

- Identify & negotiate with agencies to execute the planned activities; monitor quality of work by agencies

- Ensure delivery of all promotional material at the dealer location in close coordination with the Sales team

- Organize influencer/ consumer meets as planned with the Sales team; ensure preparation of all presentations/ collaterals as required

- Monitor proper relationship building with consumers etc. post the meets

- Support superior in developing new business as identified

- Regularly visit the dealer location (along with Sales team) to monitor the implementation & effectiveness of the schemes / activities

2. People Development:

- Review the performance of subordinates; identify their training needs

- Support in implementation of any People / HR related policies

3. Initiatives:

- Drive implementation of initiatives for improvement in the current systems & processes

- Responsible for the implementation and practice of the IT Integration of the dealers and Rsmart.

- Oversee any other work as per business need as communicated by the Superior

- Candidates from Top B schools only apply