Samkhyaa Consulting and Research - Propagation Specialist - Social Media

Propagation specialist will be responsible for managing media personnel across campaigns. As a part of Samkhyaa Propagation Team, you shall be responsible for the technical and supervisory work in coordination with the Digital Communication team. The work involves planning, coordinating and supervising the activities of propagation and establishing work to achieve networking. You will collaborate with colleagues to ideate on the development of strategy and people networking. As a Propagation Specialist, you are expected to have the ability to thrive in a fast-paced and challenging environment, solving complex problems on an everyday basis, and the tenacity to survive tight deadlines.

Responsibilities:

= utilizing the correct propagation methods for each social media group including WhatsApp, Media bulletins, and, news feeds.

- recording and maintaining data for all the Social Media groups.

- Build and develop a network, and manage social media and Digital platforms like Facebook, Instagram, Twitter, and WhatsApp in the local regions.

- Regular Content creation for campaign properties and other social media assets as needed through primary and secondary research.

- Work in close coordination with the district and assembly leadership of the party and maintain cordial relations.

- Build a strong network of local journalists, newsmakers, and media resources. Keep track of regional specific news and political events covered in the media.

- Keep up with all political developments and suggest campaign interventions as and when required.

Minimum Qualifications:

- Postgraduate or graduate degree from premier institutes

- Must have good proficiency in Telugu, both writing and reading

- Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding

- Willingness to travel extensively and long working hours.

- Strong analytical skills and creative thinking.

- Ability to prioritize work under pressure

Preferred Qualifications:

- Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.

- Hands-on experience with google and Facebook products for reporting and measuring KPIs.

- Experience with visual communication principles.