Samkhyaa Consulting and Research - Digital Media Marketing Manager

The Digital Media Marketing Manager is responsible for developing, implementing, and managing digital marketing campaigns across various platforms. This role involves creating and executing strategies to enhance brand awareness, drive traffic, and generate leads or sales using digital channels. It requires a blend of strategic thinking, creativity, and analytical skills to optimize campaigns for maximum impact.

Key Responsibilities:

Campaign Development and Management:

- Devise and execute comprehensive digital marketing strategies aligned with business goals.

- Manage end-to-end campaign creation, including content development, budgeting, and performance analysis.

Digital Platform Management:

- Oversee various digital platforms, including social media, websites, email, and online advertising.

- Optimize and maintain these platforms for a consistent and engaging user experience.

Content Strategy and Creation:

- Collaborate with content creators and designers to produce compelling, on-brand content for various digital channels.

- Ensure content aligns with marketing objectives and resonates with the target audience.

Data Analysis and Reporting:

- Monitor and analyze campaign performance using analytics tools.

- Provide regular reports, insights, and recommendations based on data analysis to improve future campaigns.

SEO and SEM Expertise:

- Implement and optimize Search Engine Optimization (SEO) strategies for improved online visibility.

- Manage Search Engine Marketing (SEM) campaigns to drive website traffic and conversions.

Team Collaboration and Management:

- Coordinate with cross-functional teams to align digital marketing initiatives with overall business strategies.

- Manage a team of digital marketing professionals, fostering a collaborative and productive work environment.

Skills and Qualifications:

- Proven experience in digital marketing, with a strong track record of successful campaigns.

- In-depth knowledge of various digital platforms, tools, and analytics.

- Proficiency in SEO, SEM, and a good understanding of content management systems.

- Strong analytical skills to interpret data and derive actionable insights.

- Excellent communication and leadership abilities to collaborate effectively within teams.

- Bachelor's degree in Marketing, Digital Technologies, or a related field. A relevant certification is a plus.

Conclusion:

The Digital Media Marketing Manager plays a crucial role in leveraging digital channels to drive brand visibility and achieve marketing objectives. They must be both creative and analytical, with a focus on continuous improvement and adaptation to the evolving digital landscape.

Telugu is mandatory