Samhita Social Ventures - Manager - Digital Strategy & Planning

Strategy and Planning Manager - Digital

- Developing, managing and monitoring branding and communication channels including website, social media, newsletters and evaluating the effectiveness of the marcomm strategy. Advise on social media channels and type content by campaign

- Oversee content and analytics of the organisation's website and blog and manage brand pages on various social media platforms. Create engaging content specific to each platform and devise and execute online campaigns to boost engagement.

- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

- Digital Analytics -from SEO, PPC, social media and website metrics, and using data on live campaigns for course corrections

- Knowledge of digital listening tools and analytic tools.

- Media: experience of using paid/ no cost / low cost on Social Media/Digital

- Experience in building communities, engagement and monetization

- Understands digital performance marketing with a proven track record

- Manage the creation and maintenance of marketing automation tools, CRM, email marketing tools, analytics etc.

- Knowledge of - Influencer Marketing, Native content partnerships, Brand tie ups, Long format content, Experience and show based content