Salesforce Marketing Cloud Developer - Marketing Operations

Salesforce Marketing Cloud Developer

Job Title : Marketing Operations Manager (MarkOPs)

Place of work : Mumbai

Experience : 4+ Years

Keywords : Adobe Analytics, Agile, Scrum, JIRA, Campaign Management, Operations

Job Purpose :

- Is comfortable in running cross-channel campaigns using market leading technologies such as Salesforce Marketing Cloud, Adobe Experience cloud

- The individual should have good working knowledge of tools such as SF Email Studio, Mobile Studio, Journey builder, Automation studio and Adobe Experience Manager, Adobe Target

- The campaign manager should have through experience of configuring personalized marketing journeys across channels

- The executive to bring cross-channel knowledge of technology and marketing

Roles & Responsibilities :

1. Liaise with the Key Account Manager, product teams, clients to understand journey requirements

2. Program cross-channel journeys personalized journeys leveraging the organization's marketing stack and schedule/trigger journeys in a time-bound fashion as per the instructions received from the campaign manager

3. Share customer response/reports with the Key Account Manager in a timely/automated fashion

4. Automating cross-channel campaigns that leverage external analytics

5. Monitor journeys for relevance; alert campaign manager if any journey falls below a relevance threshold

6. Ensure compliance with the organization's communication rules and policies

7. Good knowledge of independently configuring marketing tools for execution; experience with customizations

8. Creating portfolio wise dashboards for campaign metrics on customer response