Salescom - Head - Digital Marketing

Location: Kolkata

Title: Head - Digital Marketing

Who Are We:

Salescom Services Private Limited is a hundred percent subsidiary of a British Technology business. We provide IT, security and Telecommunication products and services to Enterprise and SMEs. We as an organization value people who bring forth a combination of Talent, proactiveness and a never say never attitude! We enable you with the right kind of knowledge and skills that will help you develop into a productive and outstanding professional!

Our expertise lies in 360-degree project management, customer success, revenue assurance, account management, billing & analytics, quality and compliance, web security and IT Helpdesk in the space of technology and telecommunications. We are backed by a combined experience of over two decades that the board members have in this space, operating successful ventures, and acquisitions over the years.

The founding members of Salescom have operated in Australia and the United Kingdom, running successful, and widely known technology and telecommunication ventures, and in Dec 2019, decided to launch its first captive unit in the heart of the IT workforce space, - Sector V - Kolkata, West Bengal.

Job Summary:

- The Digital Marketing Head will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. This role requires a strategic thinker with a deep understanding of digital marketing channels, trends, and technologies.

- The Digital Marketing Head will lead a team of marketing professionals to drive brand awareness, engagement, and conversion across various digital platforms.

Key Responsibilities:

- Strategy Development: Create and execute comprehensive digital marketing strategies to achieve business objectives.

- Team Leadership: Lead, mentor, and manage a team of digital marketing specialists, ensuring continuous professional development.

- Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.

- Analytics and Reporting: Monitor and analyze campaign performance metrics, providing regular reports to senior management and making data-driven decisions to improve results.

- Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.

- Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and integration of marketing efforts.

- Innovation: Stay updated with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to stay ahead of the competition.

Pre-Requisites:

- Minimum of 10 years of experience in digital marketing, with at least 3 years in a leadership role.

- Strong knowledge of digital marketing channels, tools, and analytics platforms.

- Excellent leadership, communication, and project management skills.

- A proven track record of running successful marketing campaigns.

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Meta, Google Ads, Twitter, LinkedIn, and more), and content distribution and placement networks.

- Hands-on experience in handling marketing budgets and forecasting/reporting results.

- Hands-on experience in marketing automation concepts.

- Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.

- Programmatic advertising experience.

- Strategic thinker with great analytical skills.

- Passionate about maintaining high standards of professionalism.

Benefits:

- Competitive salary, periodic reviews and performance-based bonuses.

- Comprehensive health insurance coverage for self and chosen family defendants.

- Professional development opportunities, including training and company-funded certifications

- Collaborative and inclusive work environment that values diversity and creativity

- Caf facilities

- Free drop services back home