Sales & Operational Marketing Head - Beverages

As a Sales and Operational MKT Head you will lead and manage the sales operations of our beverage's portfolio in DR Congo. This role is critical in driving revenue growth, expanding market share, branding our products and building strong relationships with key customers and distributors. The ideal candidate will have a deep understanding of the local market dynamics, consumer behavior, and beverage industry trends.

This role will report CEO

Key Responsibilities:

Developing Sales Strategy

- Developing a comprehensive sales strategy which is aligned with the company's vision and local market conditions.

- Identifying market opportunities and assess growth potential in each segment.

P&L Management

- Analyzing revenue and expenses, developing financial strategies, and ensuring alignment with our business objectives to drive profitability.

- Achieve the sales department's quantitative and qualitative goals for the region.

- Primary, Secondary, Tertiary targets, Market Share performance and other defined in-process measures.

- Route to Market Strategy/GTM Strategy

- Co-design and Lead the Route to market strategy

- Develop & Execute channel and promotional execution strategies.

Customer Relationship Management:

- Build and maintain strong relationships with key accounts, distributors, and retail partners.

- Address customer needs and concerns promptly to enhance satisfaction.

Tracking Sales Performance

- Establish clear KPIs to measure sales effectiveness, team performance and customer feedback

- Monitoring key sales metrices, market/competitor data & leadership reporting.

- Performance and other defined in-process measures.

Budgetary Control

- Leading Budgeting exercise for function, ensuring efficient allocation of resources and optimization of sales spend.

- Forecast sales and prepare regular budget reports.

Team Development & Management

- Recruit, motivate and develop the teams: by maintaining a culture of excellence.

- Lead, mentor, and develop the sales team to achieve individual and collective sales targets.

- Inculcate high-performance culture through effective coaching, training, and performance management.

Qualifications:

Education:

- Master's degree in management from premium institutes

Experience:

- Minimum of 8-10 years of sales experience in the Beverages/FMCG/FMCD industry, with at least 3 years in a leadership role.

- Proven track record of achieving sales targets and driving revenue growth.

Mandatory Requirement

- For this specific position sales experience at all levels is mandatory. The candidate must have a career built in sales in entry, medium & leadership positions.

- Candidate must have a deep understanding of the sales structure, team building, and market analysis. The position is very operational in day-to-day activities.

Skills:

- Strong Leadership & Team management skills

- Excellent Analytical, influencing, collaboration & inclusion skills

- Proficiency in CRM tools, MS Office, Power BI

- Proficiency in English & French.

Personal Attributes:

- Strategic thinker with strong problem-solving abilities.

- Results-oriented and driven by targets.

- Adaptable and able to thrive in a fast-paced environment.

- Culturally aware and sensitive to the local market dynamics.