Sales & Marketing/CRM Analytics

- Sales and Marketing Analytics

- Enhanced analyses

- Build new KPI reports

- Respond to ad-hoc requests from franchises to support daily (or agreed frequency) needs for analysis and slides that can help business review

- Ideate new analyses methodologies to provide alternate perspectives to business leaders. Examples:

- RFM analyses

- Probabilistic models

- CRM Analytics

- Enhanced analyses

- Performing high-level statistical modelling and advanced analytics using existing databases (StarLight and OTZ). Examples follow:

- Promotion response modelling (on-going promotions)

- Promotion tracking and ROI estimation (one-time promotions)

- Advanced analytics for targeting and segmentation

- Improve the efficiency of resource allocation

- Sales and Marketing analytics & CRM analytics

- Monthly Performance Reports

- Work with team of analysts to understand, develop and implement key reports that address the franchises¡¦ needs and helps the franchise stakeholders take critical business decisions

- Report and analyses to be based on existing secondary sales data feeds and CRM databases (Starlight and OTZ)

- Improve Operating Efficiency

- Take ownership of systems and processes

- Constantly strive to improve efficiency of work flow and operating procedures for all deliverables

For further clarification contact
Amruta Rele:
amruta.rele@abcconsultants.in
022-66623727