Sales Manager - FMCG

- Providing leadership support and direction to the team and frontline sales force to achieve monthly and annual sales targets in terms of both Primary and Secondary.

- Build a strong distribution network to expand footprint across geographies and channels. Expand the direct coverage vs Indirect wholesale coverage to drive growth in the category.

- Execute on all the sales fundamentals like beat adherence, bill cut, ECO, TLSD and beat productivity for the entire sales team.

- Ensure automation and sales technology is leveraged to drive sales across the channels.

- Execution of Trade marketing and sales development initiatives as per the action standards. Build a team which excels in market execution.

- Leading a team of sales executives and frontline sales team and building a talent pipeline for the future.

- Build a culture of sales discipline and process adherence.

- Build engagement and be a supplier of choice for the distribution and trade partners.