Sales Manager - eCommerce/FMCG

STRATEGIC :

- Provide a strategic direction to the growth of the company's products for e-commerce channel.

- Build key plans and marketing initiatives to engage and acquire new consumers across e commerce customers

- Building a profitable and efficient network across channels .

- Build a pool of talent at every level through planned interventions (On the Job training)

PEOPLE :

- Responsible for timely recruitment, induction, training and deployment to ensure complete manning.

- Maintain open communication with staff, business associates and build & maintain enthusiasm and positive attitude in all of them.

- Carry out timely disciplinary measures & separation procedures in accordance with and as deemed appropriate to the company guidelines.

DISTRIBUTION :

- Ensure that an effective distribution network is set up in line with the company / brand strategy.

- Deliver on the distribution expansion plan in line with company objective and as required by the company time to time.

- Define & communicate coverage norms & ensure implementation in these guidelines.

- Set, monitor & ensure achievement of brand wise

- Use Nielsen data, on market share and distribution trends, develop innovative plans to improve market share .

- Use of technology - GTM (SFA)

- Implement Distributor Management Software as per the plans of the company. Use DMS to drive efficiencies and improvement in ROI for distributor as well as reduction in trade spends

- Build network through national, regional, local and direct to home models which can connect consumers across touchpoints and channels

INFRASTRUCTURE :

- Distribution infrastructure build up as per strategy and quality of distributors/ to achieve the annual plans as well as keeping in mind the long term plans

- Recruit and select (and set up appropriate systems for the same) distributors in the region as per the desired profile to ensure proper service to the market and their contribution to our business as per norms

- Distributor Management Software rollout and implementation Pan India as per plans and integration with Sales Force Automation tool in order to get data for analytics and action

- Treat distributor's like channel partners and ensure distributor turnover is down to a minimum by keeping a close eye on business hygiene elements like inventories, sales and fixed cost leverage.

- Ensure timely service to the distributors, in the areas of delivery of stocks, adjustment of credit notes etc.

- Ensure contact to distributors as per company norms, to share information and motivate them so that they are fully involved in the business.

- Review client structure periodically and define appropriate norms to assess contribution to business service rendered, area covered, financial condition etc. and take appropriate corrective actions