Sales Excellence Manager - Modern Trade Sector

Job Summary: The Manager of Sales Excellence in General Trade will be instrumental in refining go-to-market (GTM) strategies, leveraging data to drive decision-making, and implementing innovative plans for new market entries and product launches across various cities. This role focuses on optimizing sales performance through strategic insights and actionable recommendations.

Key Responsibilities:

GTM Strategy Refinement:

- Analyse current GTM strategies and identify areas for improvement based on data-driven insights.

- Develop and recommend strategic adjustments to enhance market penetration and sales effectiveness across the general trade sector.

Data Analysis and Insights:

- Utilize advanced data analytics to monitor sales performance, market trends, and customer behaviour.

- Provide actionable recommendations based on data analysis to inform strategic decisions and improve sales outcomes.

Market Expansion and New Market Plans:

- Conduct in-depth market research to identify opportunities for new market entries.

- Develop and execute comprehensive plans for entering new cities or regions, including market assessments, competitive analysis, and customer segmentation.

New Product Launches:

- Collaborate with product development and marketing teams to design and implement successful product launch strategies.

- Analyse market readiness, customer needs, and competitive landscape to ensure effective product positioning and promotion.

Sales Performance Optimization:

- Evaluate and refine sales processes and tactics to enhance performance and efficiency.

- Implement best practices and performance metrics to drive continuous improvement across the sales team.

Cross-Functional Collaboration:

- Work closely with marketing, finance, supply chain, and other departments to align GTM strategies and ensure seamless execution.

- Communicate insights and recommendations effectively to stakeholders and senior management.

Reporting and Communication:

- Prepare and deliver detailed reports on sales performance, market analysis, and strategic recommendations.

- Present findings and strategic plans to senior management and key stakeholders, highlighting key opportunities and risks.

Continuous Improvement:

- Stay updated on industry trends, emerging technologies, and best practices in sales excellence.

- Drive innovation and adopt new methodologies to enhance sales strategies and performance.

Qualifications:

- Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field. Advanced degree or MBA preferred.

- Years of experience in sales management, business analytics, or strategy roles within the general trade sector.

- Proven experience in refining GTM strategies, analyzing data, and implementing market plans.

- Strong analytical skills with proficiency in data analysis tools and techniques.

- Excellent communication, presentation, and interpersonal skills.

- Experience with new product launches and market expansion projects.

Skills:

- Advanced data analysis and interpretation skills.

- Strategic thinking with a focus on data-driven decision-making.

- Ability to develop and present strategic recommendations clearly and persuasively.

- High level of adaptability and problem-solving abilities.