Sahyadri Farms - Digital Marketing Role

Job title Digital Marketing

Responsibilities:

- Develop marketing and channel strategy for different verticals of the company in line with the business objectives.

- Support building awareness of the brand, positioning of the business verticals and generating leads.

- Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership.

- Create and deliver on an annual marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team.

- Plan the coherent execution of the creative as well as performance based deliverables of the team.

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.

- Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns.

- Bring out of box ideas to the table, influence the leadership team, and execute the same.

- Stay up to date with the latest tools, trends, and best practices; test and evaluate their efficacy.

- Track and report on campaign and program performance regularly, with a focus on optimization and driving quality pipeline.

What can you expect?

- An agile and collaborative work culture with great ownership opportunities.

- Strong ownership expectations.

- Working with some of the smartest and lucrative individuals.

- Strong ecosystem with cross-industry work possibilities.

- An environment driven with the "doer" mindset and high performance.

- A shot at building collaborative relations and alliances with key stakeholders.

- Working with global entities to offer time and cost efficient solutions.