Saffron Tech - Strategic Account Specialist - B2B Marketing

Job Title: Account-Based Marketing (ABM) Manager.

Location: Ghitorni, Delhi.

Job Type: Full-Time|| WFO.

Introduction : We are looking for an experienced Account-Based Marketing (ABM) Manager to lead and execute highly targeted, data-driven marketing campaigns that drive engagement, pipeline growth, and revenue for strategic accounts.

The ideal candidate will work closely with sales, marketing, and customer success teams to create personalized, multi-channel campaigns that resonate with key decision-makers and influencers.

Key Responsibilities.

Strategic ABM Planning & Execution :.

- Develop and implement account-based marketing plans for high-value strategic accounts, ensuring alignment with sales objectives.

- Identify key accounts, decision-makers, and influencers within target organizations and craft customized engagement strategies.

- Leverage 1:1, 1:Few, and 1:Many ABM models based on account segmentation and business priorities.

Market & Account Research:

- Conduct in-depth research to understand client industries, challenges, and pain points.

- Develop Ideal Customer Profiles (ICP) and buyer personas to enhance targeting and personalization.

- Build a structured framework for client list research, identifying high-potential prospects using LinkedIn Sales Navigator and other tools.

Personalized Engagement & Content Strategy:

- Create customized marketing content for various platforms, including email campaigns, webinars, thought leadership articles, whitepapers, digital advertising, and events.

- Develop tailored messaging that resonates with different stages of the buyer's journey.

- Optimize content distribution and engagement across LinkedIn, email, paid media, and events.

Preferred Experience:

- Experience with Salesforce, HubSpot, Zoho or similar CRM platforms.

- Experience in SaaS, Tech, or Enterprise B2B industries.

- 4-5 years of experience in B2B marketing, with at least 3 years focused on ABM.

- Prior experience in the [specific industry, e. , technology, healthcare] sector.

- Familiarity with SEO, content marketing, and digital marketing strategies.