Saffron Tech - Manager - Performance Marketing

Company Profile: Saffron Tech Private Limited:.

Saffron Tech is a result driven digital transformation company in New Jersey (NJ) & New Delhi.

We are known for transforming businesses to digitisation.

We are providing development services and IT solutions to its clients across the globe.

Being in the field of IT since 17 years now, the company has successfully executed over 1500 projects for its clients.

Saffron Tech Pvt.Ltd.is a multi-faceted IT firm adept at providing Web and Mobile Application Development, IT Offshore Staffing and Digital Marketing Services.

We are servicing over 500 clients from across the globe.

We are a strong 150+ member family at the moment working from state of the art office premises close to Ghitorni, South Delhi.

Our primary operational markets are USA, UK, APAC and Middle East.

To know more about us and our brands please visit http://www.saffrontech.net/ http://www.saffronedge.com.

JD Performance Marketing Manager.

Job Location Ghitorni South Delhi.

Please note, it will be work from office.

Requirements: The candidate should have good experience working with B2B, Saas industry, Native ads & Programmatic Ads, Meta ads, CRM ToolsHubspot, Salesforce, Zoho, etc.

Exposure of direct POC with International clients & market, Strategy making.

Requirements:.

- A minimum of 5 years or plus of relevant experience.

- The candidate should have good experience of working with B2B, Saas industry.

- Exp.in Native ads & Programmatic Ads, Meta ads, CRM ToolsHubspot, Salesforce, Zoho, etc.

- Exposure of direct POC with International clients & market, Strategy making.

Key Responsibilities:

Campaign Strategy & Execution:

- Develop and implement data-driven performance marketing strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.

- Plan, manage, and optimize paid campaigns to meet performance objectives such as lead generation, sales, and customer acquisition.

Data Analysis & Optimization:.

- Monitor campaign performance metrics (CTR, CPA, ROAS, etc.) and make data-driven adjustments to improve outcomes.

- Perform A/B testing on ads, landing pages, and strategies to optimize performance.

Budget Management:.

- Manage and allocate campaign budgets effectively to achieve optimal performance and ROI.

- Track daily/weekly/monthly spend and ensure adherence to allocated budgets.

Collaboration & Reporting:.

- Work closely with the content, design, and analytics teams to create impactful ad creatives and landing pages.

- Provide detailed performance reports to stakeholders and offer actionable insights to improve future campaigns.

Market Research & Trend Analysis:.

- Stay updated on industry trends, tools, and best practices in digital and performance marketing.

- Research and identify new opportunities for growth and channel expansion.

Tools & Platforms Expertise:.

- Utilize tools like Google Analytics, Google Ads Manager, Facebook Business Manager, and other ad platforms to measure and optimize campaign performance.

- Work with marketing automation platforms for lead nurturing and audience segmentation.

Benefits:.

5 Days Working (Sat & Sun Off).

Flexible working hours.

Health insurance after confirmation.