Rural Sales Development & Sales Tech Lead - FMCG

Rural Sales Development and Sales Tech Lead - FMCG - Diversity Only

1. Rural sales KPIs

- Drive Rural KPI's like Tertiary Sales, assortment growth, mandays

- Identify trends from data, correlate business growth with market intelligence and derive required inferences

2. Tech and Analytics ecosystem strategy

- Be the custodian of all National level initiatives and IT related priorities in the area of Sales Development function which would primarily include the following:

- Drive all Sales IT initiatives and along with RSDMs/RSDE's & Region Teams & IT Team ensuring execution of Sales IT priorities as per the Sales IT calendar.

- Lead for deployment & augmenting the Sales Force Automation solutions for frontline sales force etc.

- Identify & drive initiatives which enhance sales force productivity and performance; post doing a need- gap analysis. The areas of focus will be on enhancing making the following areas best-in-class:

- DMS & Hand Held Terminals (Urban and Rural)

- GCPL apps used in GT & MT

- Sales analytics pilots and rollouts

- Keep track of best-in-class trends in Sales IT domain & funnel the requirement for sales IT roadmap.

3. Customer delight (Sales Team- both HO and Field Sales)

- Through agile problem solving with low TAT

4. Travel

- To get a first-hand feel of opportunities in rural and to understand the technology implementation 2-3 days of market visit in a month should be good enough.

Key Skills :

- Deeply analytical and Root Cause analysis approach towards problem solving

- Strong bent of project management since multiple projects are on-going simultaneously

- Extremely agile on customer/stakeholder centricity

- Ability to influence stakeholders upwards and downwards without any reporting authority

- Proactive planner and priority setter

- Understands FMCG sales ecosystem well

Education - Post Graduate degree (MBA) in Sales & Marketing

Experience :

- Total experience in the range of 3-5 years in Sales/ Trade Marketing/ Sales OR total experience of 3-5 years in FMCG consulting environment - Diversity