RupeeCircle - Digital Marketing Manager

Job brief

If you live and breathe digital marketing, we want to talk to you.

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our Digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools & strategies.

You should be able to lead integrated digital marketing campaigns from concept to execution.

Digital marketing managers will work with the following teams

a) Marketing & Products Team

b) Business Development Team

c) Operations Team

d) External Vendors

Responsibilities

- Planning digital marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Requirements

- BS/MS/MBA degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)

- Strong analytical skills and data-driven thinking