Rupac - Brand Alliance Manager

Want to work in one of the fastest growing and most innovative FinTech company- Interested in working in a high impact role- Come and join our team and help define the course of tax technology for SMEs and startups.

Key responsibilities for the position include :

- Identify and prioritize leading third-party partners for execution of co-marketing campaigns.

- Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market segment campaigns including timelines, channels, merchandising, promotion, customer value prop/messaging, campaign goals and measurement.

- Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions.

- Manage co-marketing budget including forecasting and reporting on a monthly basis.

- Support Business Development teams with content and marketing programs for partners.

- Work closely with Business Development, PR, Product Management, UX, Brand, Legal, Category Leads, Retail teams and other company stakeholders to ensure internal cross-functional alignment.

- Represent the company in meetings with key partners, as well as establish strong, collaborative relationships with partners through the go-to-market and customer activation lifecycle.

- Report weekly on our success metrics including the performance of launch, acquisition, retention, and developer activity.

Preferred Qualifications :

- Bachelor's degree/Masters degree in marketing or business.

- 3+ years of relevant work experience in consumer marketing - particularly with a track record of delivering campaigns in technology and partner marketing.

- Strong analytical skills; demonstrated ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess the efficacy of marketing programs.

- Experience launching new and disruptive programs.

- In-depth knowledge and experience with consumers in India.

- Experience managing marketing teams and direct reports.

- Fluency in English.

- Deep expertise in customer targeting, acquisition marketing, engagement marketing, and/or targeting methods.

- Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations.

- Experience launching and building consumer-facing brands- preferably in consumer products, media or e-commerce industries.

- A strong, decisive, action-oriented leader with excellent written and verbal communication skills to articulate recommendations to senior leaders and influence stakeholders.

- Strong drive for results, with the ability to manage independently and take calculated risks Ambitious to get the job done.

- Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.