RSPL - Brand Manager - Digital & Growth

Job Title: Digital Growth Manager

Location: Gurgaon

Experience: 5+ Years

About the Role:

We are looking for a Growth Manager to drive revenue, user acquisition, retention, and brand growth. The ideal candidate should have a strong background in customer lifecycle management, CRM, marketing automation, and performance marketing. The role requires a data-driven approach to scaling businesses, optimizing user journeys, and enhancing retention strategies.

Key Responsibilities:

Growth & Revenue Management:

- Develop and execute growth strategies to scale revenue and improve profitability.

- Optimize marketing automation, segmentation, and user journey workflows to drive engagement.

- Identify high-value customer cohorts and create personalized engagement strategies to increase retention and reduce churn.

- Own and manage performance marketing channels (Paid Ads, Affiliates, SEM, Social, CRM, Referrals) to drive quality traffic and conversions.

- Analyze and interpret marketing data to extract key insights and enhance ROI.

Customer Lifecycle & Retention:

- Design and implement retention strategies to increase repeat purchases and customer lifetime value (CLTV).

- Improve key retention metrics such as D30 retention, lead reactivation rates, and engagement scores.

- Ideate and oversee UI/UX improvements, optimizing touchpoints to enhance customer experience.

- Drive CRM campaigns (Email, WhatsApp, SMS) to improve user engagement and conversion.

Product & Brand Growth:

- Strategize and launch new products/categories with strong positioning and brand communication.

- Develop playbooks to replicate success across multiple brands.

- Execute A/B testing and marketing experiments to optimize conversion rates and customer acquisition cost (CAC).

- Work cross-functionally with product, design, and analytics teams to enhance user experience and retention strategies.

Qualifications & Skills:

- MBA from a reputed institute (Preferred: MICA, IIMs, ISB, etc.).

- Strong expertise in Brand Growth, Performance Marketing, CRM, and Retention Strategies.

- Proficiency in Google Analytics, Web Analytics, MoEngage, WebEngage, Power BI, Metabase, Google Ads, Facebook Marketing, Search Console, Mailchimp.

- Experience in running growth experiments, segmentation, automation, and marketing analytics.

- Excellent analytical, strategic, and problem-solving skills.

Preferred Background:

- Experience in high-growth startups, D2C brands, or consumer tech companies.

- Prior experience in scaling E-commerce or FMCG businesses is a plus.