Rrayze Business Solutions - Manager - Digital Marketing

Proficiency in MOZ, SEMRUSH, Google Analytics, Meta Insights is Must

Company Overview:

Xpression is a leading tech company specializing in Innovative Technologies like AI, Metaverse, Customer Journey, Cybersecurity and so on that redefine user experiences.

We're committed to pushing the boundaries and creating impactful solutions that enhance people's lives.

Position Overview:

- We are seeking a highly skilled Digital Marketing Specialist with 3-4 years of experience to join our team.

- The ideal candidate will have expertise in SEO, SMO, SEM, and SMM, along with a strong understanding of how to leverage AI and content for effective marketing and advertising campaigns.

Responsibilities:

- Develop and execute comprehensive digital marketing strategies to increase online visibility, traffic, and conversions for clients.

- Conduct keyword research, optimize website content, and implement on-page and off-page SEO techniques to improve search engine rankings.

- Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, to drive targeted traffic and leads.

- Create engaging social media content, manage social media accounts, and implement SMM strategies to increase brand awareness and engagement.

- Utilize AI tools and algorithms to analyse data, identify trends, and optimize marketing campaigns for maximum effectiveness.

- Collaborate with content creators to develop high-quality, SEO-friendly content for websites, blogs, email campaigns, and social media platforms.

- Monitor and analyse campaign performance metrics, track KPIs, and provide regular reports to clients on campaign performance and ROI.

- Stay updated on industry trends, best practices, and emerging technologies in digital marketing and incorporate them into strategies to stay ahead of the competition.

Requirements:

- Bachelor's/Master's degree in marketing, Communications, or related field.

- 3-4 years of experience in digital marketing with a focus on SEO, SMO, SEM, and SMM.

- Proficiency in SEO Tools like, MOZ, SEMRUSH, Google Analytics, Ahrefs, Meta Insights.

- Proven track record of managing successful digital marketing campaigns and achieving measurable results.

- Strong analytical skills and proficiency in using analytics tools to track and interpret campaign performance data.

- Expertise in using AI and machine learning algorithms to optimize marketing strategies and enhance targeting and personalization.

- Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.

- Detail-oriented with strong project management and organizational skills.

- Ability to handle team/group.

- Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Gurgaon