RP Sanjiv Goenka Group - Trade Marketing Manager - Modern Trade - Food Division

Trade Marketing Manager (Modern Trade) - GIL (Food Division) - RPSG Group

About RP-Sanjiv Goenka Group :

The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.

The flagship companies include :

- CESC Limited - A Fully Integrated Private Power Utility

- Spencer's Retail - India's second largest food based retailer

- Firstsource Solutions - India's Top 3 pure play BPO player

- Saregama India - the biggest collection of Indian music

- Phillips Carbon Black - India's 2nd largest carbon black manufacturer

- Harrisons Malyalam - One of the largest plantation businesses in India

Along with Spencer's Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited

With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space.

Background - FMCG Business

RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda ( Dr Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.

Scale exponentially the E commerce business for Too Yumm! through sound strategy, building strong relationships with platform, stabilizing operations, building efficiencies and guiding and mentoring the team.

Position Summary: The role TMM-Organized Trade will play a key role in growing business in Foods and Personal Care division that Too Yumm has been part of and also aggressively build foundations and pillars of growth for the new divisions in Potato Wafers and Indian Ethnics.

JOB Responsibilities:

Operational Level:

- Manages Trade Intervention/Market activation for Brand/CategoryRegion/Depot/Account Wise target setting

- Trade scheme design and setting. Competition tracking.

- Work with the HO Trade Marketing, Marketing, Finance & Supply Chain for smooth closures of Organized Trade Business

- Facilitate inputs in line with regular requirements & Facilitates execution and assess results of Trade Marketing initiatives.

- Liaison with KAMs/ MT/ Insti & ECOM for business drive

- Forecasting accuracy enforcement by working closely with region and other functions

- Managing 3P merchandising operations for Modern Trade and SSS/LMT.

Customer Level:

- Work with the MT Head to prepare JBP and activity calendar for key accounts for the category

- Work with external partners/agencies to create visibility and POS solutions that help drive competitive advantage in trade.

- Develop & deploy engagement programs for key channels like Top-Stores, Chemist, Rural, WS to get same store growth for the category.

Finance Level:

- Responsible for delivering Trade Marketing objectives within the stipulated budgets

- Plan secondary sales in line with Trade Marketing initiatives and AOP budgets.

- Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs - tactical and strategic.

People Level:

- Identify the right communication/ information dispensation tools for training & coaching POS execution team - Merchandisers/ Promoters/ Consultants.

- Lead all launch / re-launch activities as HO FPR for field team - executives and managers.

Strategic Level:

- Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences.

- Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives.

- Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement

Education & Skill Sets Required:

- MBA or equivalent from Tier1/2 Institute

- 8+ years of managerial experience in FMCG sales / customer marketing / consumer marketing / channel activation/ Modern Trade

- Must have been part of regional / national teams involved in new category launches / brand extensions

- Non-Tech start-up experience would be an added advantage

- Consumer & customer centric approach.

- Proactive, self-starter with hands-on approach to the business

- Great interpersonal skills and gravitas with the ability to influence internal stakeholders at different levels as well as external partners and customers / buyers

- Great commercial acumen and the ability to translate brand strategies into a tangible commercial advantage with a strong understanding of shopper marketing, visibility programs and

- Strong analytical skills. Ability to use and interpret customer data and drive value by adding insights to strengthen relationship with customers.