RP-Sanjiv Goenka Group - Product Performance Evaluation & Consumer Technical Insights Manager - R&D - FMCG

Work Experience:

- Working experience in the Product Efficacy Evaluation team to ensure objective assessment and enhancement of concept, technologies, formats and claims at each stage of product research, development and marketing.

- Must have worked in large FMCG for Personal care and Foods consumer research set up.

- Experience with consumer testing procedures including qualitative and quantitative methods

- Must have experience in designing end to end test needs for New Product Development cycle for Personal care or Foods

- Experience in driving projects across functions of evaluation [Expert / Instrumental / Consumer] and design robust test plans for Personal care and food (desirable)

- Well versed with techniques of consumer, instrumental and sensorial evaluation

- Must have handled multiple projects for the categories efficiently through internal teams or external agencies.

- Conduct qualitative and quantitative studies to evaluate consumer perception about different products across different categories Personal care /foods among Indian consumers

- Translate consumer feedback into actionable insights on product improvement

- Work with internal and external partners to execute researches, while maintaining the timelines and quality qualitative /quantitative

- Develop cost saving ways and new methods for screening prototypes

- Create SOP for conducting qualitative tests

- Train Freelancing moderators along with harmonization of costing for qualitative studies.

- Conduct knowledge studies for different categories Personal care / Food e.g. emotional mapping etc