RP-Sanjiv Goenka Group - Manager - Growth & Marketing - eCommerce

JOB SUMMARY:

As the Growth Manager for E-commerce, you will lead strategies and initiatives aimed at driving growth, enhancing customer experiences, and optimizing business performance. Your role will encompass strategic planning, execution, and performance analysis across key areas, with a focus on customer acquisition, retention, and conversion. Additionally, you will own and drive traffic growth and order volumes on the platform.

SPECIFIC ACCOUNTABILITIES / DELIVERABLES:

1. Acquisition:

- Growth Strategy: Develop and execute strategies to expand into new markets or deepen penetration in existing ones, ensuring alignment with business goals.

- Assortment Planning: Customize product assortments tailored to market-specific demands, ensuring relevance to target audiences.

- Market Research: Conduct in-depth research on industry trends and competitors to identify new opportunities and refine growth strategies.

- Marketing Campaigns: Design and oversee impactful marketing initiatives, leveraging both digital and offline channels.

2. Retention:

- Customer Engagement: Foster lasting customer relationships through personalized and consistent communication strategies.

- Brand Awareness: Elevate brand presence through innovative offline marketing initiatives, including events, sponsorships, and community engagements.

- Collaboration: Work closely with Data, Product, and Creative teams to maintain a cohesive customer journey and brand experience.

3. Conversion:

- Performance Optimization: Monitor and analyze campaign outcomes, using insights to refine strategies for higher conversion rates.

- P&L Management: Efficiently allocate budgets to maximize ROI, ensuring a balanced approach to investment and returns.

- Impact Measurement: Implement robust metrics to evaluate the success of growth initiatives and continuously iterate for better results.

- Traffic & Orders Ownership: Take full ownership of driving traffic to the platform and increasing order volumes through strategic initiatives.