RP-Sanjiv Goenka Group - eCommerce Head - FMCG Domain

About RP-Sanjiv Goenka Group :

The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.

The flagship companies include :

- CESC Limited - A Fully Integrated Private Power Utility

- Spencer's Retail - India's second largest food based retailer

- Firstsource Solutions - India's Top 3 pure play BPO player

- Saregama India - the biggest collection of Indian music

- Phillips Carbon Black - India's 2nd largest carbon black manufacturer

- Harrisons Malyalam - One of the largest plantation businesses in India

Along with Spencer's Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited

With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space.

Background - FMCG Business

RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda ( Dr Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.

Scale exponentially the E commerce business for Too Yumm! through sound strategy, building strong relationships with platform, stabilizing operations, building efficiencies and guiding and mentoring the team.

Responsibilities :

- Strategy - Define the strategic direction for horizontals and vertical marketplaces, along with the customer metrics, detailed action plan and performance metrics.

- Oversee the day-to-day marketplace E-commerce operations, customer service, updates, post listings,

- Promotions, merchandising, maintenance and performance with key accounts

- Overseeing the generation of promotional materials and campaigns, lead the ads strategy

- Ensure strong relationships across marketplaces to drive event participation, organic business growth,

- Customer promotions and analytics

- Expansion into new marketplaces & new geographies

- Responsible for bottom-line & ROAS delivery for marketplace business

- Manage relationships with digital agencies and external third parties in the marketplace world

- Manage all the ops, inventory and fill rate metrics for all marketplaces

- Overseeing the development of customer relationships through marketplace

- Build a strong team that fast tracks growth on marketplace

Work Experience & Key Competencies /attributes :

- 7+ years of E-commerce experience

- Experience with E-commerce marketing and digital sales drivers with marketplace and channel advisors

- Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities and show constant entrepreneurial initiative

- Strong project management skills

- Strong analytical skills to guide business strategy decisions

- Ability to build business ground up make smart data driven decisions